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Developer Case Study

When you are a developer, you must be a master distributor of resources---especially money. Often your margins are razor thin and your efficient use of capital and securing favorable financing is the difference between profit and loss. In the case of Keenan Developement, Real Internet Sales built a site which augmented their “pre-sale” philosophy. To minimize its risk and take advantage of the best financing, many developers “pre-sale” their developments through the retail real estate brokerage community.